Hello, I’m
James Frazer
Paid Media Specialist
Results-driven Digital Marketer specializing in Paid Ads, creating high-performing, scalable campaigns that drive growth.
Scaling Smarter with Paid Media, Data-Driven and Growth-Focused
I have over a decade of first hand experience in digital advertising, campaign optimization, and strategic media planning currently I am residing in the UK. I’ve had the privilege of working with brands across industries—from eCommerce to travel—helping them scale through smart, data-backed paid media strategies.
I thrive on crafting paid media strategies that don’t just attract clicks—but fuel real business growth. Over the years, I’ve fine-tuned campaigns, maximized ROAS, and navigated the ever-changing landscape of Google and Meta ads. Whether it’s building high-performing PPC strategies or solving complex conversion tracking challenges, I make every ad dollar, pound, euro work harder.
Beyond the spreadsheets and ad dashboards, I love to travel—probably why I enjoy working with global clients so much! Isla Holbox, Mexico, is one of my recent favorite destinations—laid-back, effortlessly charming, and surrounded by stunning natural beauty. Exploring new places fuels my creativity and helps me understand audiences from different cultures.
Let’s connect—whether you want to talk paid media, marketing strategy, or travel recommendations!
Recent Case Study
“Small Budgets, Big Impact: Outsmarting the Heavy Hitters in Paid Media”
Challenge
The client struggled to compete with big players like Airbnb due to a limited marketing budget, leading to low conversion rates across a number of channels.
Solution
- Minimized budget wastage by excluding irrelevant display sites, refining GEO targeting, and crafting more compelling ad headlines and CTAs to capture attention.
- Developed High-Converting Landing Pages: Leveraged industry-tested landing pages to enhance ad rankings and user engagement.
- Optimized Retargeting Campaigns: Focused on high-quality video creatives to effectively engage and convert the target audience.
- Bing Ads Experimentation: Reduced competition and lowered CPCs, resulting in a significant increase in conversions.
- Budget redistribution towards higher-converting channels: 20% to Google Brand Protection, 10% to top-performing exact match keywords, 5% to Google Retargeting, and 65% to scaling the Bing campaign on Microsoft Ads.
Results
✅ 812% increase in monthly revenue — without an additional budget spent
Endorsements
What people say about working with me.
Driving Meaningful Growth With Precision Ads
I focus on what I do best: Google and Meta Ads. Each platform brings its own unique strengths to the table, with Google’s vast search network and intent-driven targeting complementing Meta’s robust social targeting and visual ad capabilities. When used together, they create a powerful synergy that maximizes reach, engages diverse audiences, and drives highly successful paid ad campaigns. By leveraging the strengths of both platforms, I help businesses achieve targeted results that deliver measurable growth and high ROI.
